Monday 12 April 2010

Election race kicks off as Labour launches bid for unprecedented fourth consecutive term

In what must bring a weary smile to the faces of the British public, disillusioned with politicians and their moats, trouser presses and bell towers, Monday marked the official dissolution of Parliament, and with it the close of a particularly turbulent period at Westminster.

There are, technically, no longer any MPs, and will not be until Parliament – in whatever complexion the electorate chooses – returns on 18th May.
With the credibility of politics arguably at an all-time low, today was also the day that Labour set out its blueprint for what they hope will be their record fourth consecutive term in government.

Perhaps the toughest task for members of an incumbent administration – particularly one which has served for thirteen years – is to keep voters inspired to vote for your party. It is easy to go negative, but such an approach probably isolates at least as much of the electorate as it galvanises.

So today’s launch of the Labour Party manifesto was a tricky task for Gordon Brown. Although the polls have tightened somewhat since the beginning of the year, Labour tends to trail the Conservatives by around seven or eight points.

The progress the party makes by continuing negative attacks will be limited. Sunday’s revelations about Labour supposedly targeting cancer patients, in what the opposition has labelled “scaremongering”, as well as the farcical portrayal of David Cameron as Gene Hunt, have demonstrated this.

A further concern for the government is that, in the context of the dire economic situation (whether one blames Labour or praises their handling of the crisis), there is a fine line to be drawn between being positive and appearing to bury the governmental head in the sand.

With these factors taken into consideration, the manifest launch was relatively successful. Granted, the illustration on the cover of the document brings to mind some sort of advertisement for a brand of butter, but most of the contents churned out from the Labour Party dairy are likely to provoke broadly positive reactions from the public and the media.

The headline measures include a pledge not to increase income tax levels, giving parents the right to dismiss failing headteachers and speeding up the time cancer patients have to wait for test results.

On the other hand, the manifesto also speaks loudly by its silence on certain issues. There is no guarantee not to raise the level of VAT, for example, a charge in recent days levelled against the Conservatives, most notably by the Liberal Democrats.

Of course, manifestos ensure that parties become hostages to fortune. The Conservatives have helpfully produced a list of what it describes as 102 broken Labour manifesto pledges from 2005. Such a list is designed to undermine trust in Brown and his party.

The most infamous such assurance was the promise not to return to “boom and bust”. Five years on, emerging from the worst recession since the 1930s, hindsight has revealed that Labour simply provided a stick for the other parties to beat it with.

Likewise, the promise to hold a referendum on the European Union constitutional treaty – which (albeit with some amendments) was pushed though Parliament by Labour MPs – incited similar hostility.

Nick Clegg has waded in and raises the point that Labour will perhaps find the most difficult to deflect: that the government of Blair and Brown have had thirteen years to ensure that there will be “a future fair for all”. If such policies are so meritorious, why, asked the Lib Dem leader, have they not already been introduced?
Despite such inevitable criticism, there is no doubt that Monday saw Labour finally leave the blocks of this election campaign, after being caught flat-footed by a number of episodes last week.

After setting out their stall, they will have to hope that the British people like what they hear and will reinstall Brown in Downing Street.

The Tories and the Lib Dems launch their manifestos later this week. With the first television debate scheduled for Thursday on ITV, serious assessment of the race to Downing Street will be a much simpler task by this time next week.

No comments:

Post a Comment